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Plan ahead

Australian Sales Calendar — Every Major Sale Event and Date

Black Friday, Boxing Day, Click Frenzy, EOFY, Prime Day and every seasonal catalogue event, with confirmed dates and a countdown so you know exactly when to buy.

Events tracked
24
On right now
0
Next event
In 53 days
Next major sale

Melbourne Cup Sales

Fashion, liquor and entertaining deals cluster around the first Tuesday in November.

In 53 days 3 Nov 2026

Upcoming sale events

Sorted by date. Live events are marked.

  1. 3 Nov 2026

    Melbourne Cup Sales

    Race day

    Fashion, liquor and entertaining deals cluster around the first Tuesday in November.

    3 Nov 2026. In 53 days.

  2. 11 Nov 2026

    Singles Day (11.11)

    Online

    Global 11.11 sale — strongest for electronics and marketplace sellers shipping to Australia.

    11 Nov 2026. In 61 days.

  3. 12 Nov 2026

    Click Frenzy Main Event

    Online

    Click Frenzy’s biggest event of the year across 100+ Australian retailers — tech, homewares and travel.

    12 Nov 2026 – 15 Nov 2026. In 62 days.

  4. 27 Nov 2026

    Black Friday

    Biggest

    The deepest discounts of the year on TVs, laptops, headphones and toys. Most retailers start the week before.

    27 Nov 2026. In 77 days.

  5. 30 Nov 2026

    Cyber Monday

    Online

    The online-only tail of Black Friday week — last chance on tech and gaming stock.

    30 Nov 2026. In 80 days.

  6. 1 Dec 2026

    Christmas Catalogues

    Seasonal

    Supermarket Christmas catalogues, gift guides, ham and seafood specials run right through December.

    1 Dec 2026 – 24 Dec 2026. In 81 days.

  7. 26 Dec 2026

    Boxing Day Sales

    Biggest

    Post-Christmas clearance across fashion, furniture, white goods and summer stock. Runs into the new year.

    26 Dec 2026 – 5 Jan 2027. In 106 days.

  8. 5 Jan 2027

    Back to School

    Seasonal

    Officeworks, Big W, Kmart and Target run their biggest stationery and uniform catalogues of the year.

    5 Jan 2027 – 5 Feb 2027. In 116 days.

  9. 22 Jan 2027

    Australia Day Sales

    Public holiday

    Long weekend sale event — appliances, outdoor and BBQ ranges.

    22 Jan 2027 – 26 Jan 2027. In 133 days.

  10. 7 Feb 2027

    Valentine’s Day

    Seasonal

    Flowers, chocolate, jewellery and dining deals in the week leading up to 14 February.

    7 Feb 2027 – 14 Feb 2027. In 149 days.

  11. 2 Mar 2027

    Click Frenzy PayPal Frenzy

    Online

    Autumn Click Frenzy event, traditionally the first big online sale of the year.

    2 Mar 2027 – 8 Mar 2027. In 172 days.

  12. 22 Mar 2027

    Easter Sales

    Public holiday

    Easter egg and hot cross bun specials plus long weekend hardware and travel deals. Good Friday 26 March 2027.

    22 Mar 2027 – 29 Mar 2027. In 192 days.

  13. 25 Apr 2027

    Anzac Day

    Public holiday

    Restricted trading morning in most states — check store trading hours before you shop.

    25 Apr 2027. In 226 days.

  14. 1 May 2027

    Mother’s Day

    Seasonal

    Gift catalogues from department stores, pharmacies and jewellers. Mother’s Day is 9 May 2027.

    1 May 2027 – 9 May 2027. In 232 days.

  15. 11 May 2027

    Click Frenzy Mayhem

    Online

    Mid-year Click Frenzy — 48+ hours of online-only deals.

    11 May 2027 – 14 May 2027. In 242 days.

  16. 1 Jun 2027

    EOFY Sales

    Biggest

    End of financial year clearance — the best month of the year for appliances, office gear and cars.

    1 Jun 2027 – 30 Jun 2027. In 263 days.

  17. 13 Jul 2027

    Amazon Prime Day

    Online

    Amazon’s member sale; most Australian retailers run matching price-drop events the same week.

    13 Jul 2027 – 14 Jul 2027. In 305 days.

  18. 28 Aug 2027

    Father’s Day

    Seasonal

    Tools, tech, liquor and BBQ catalogues. Australian Father’s Day is 5 September 2027.

    28 Aug 2027 – 5 Sep 2027. In 351 days.

  19. 18 Oct 2027

    Halloween

    Seasonal

    Costume, confectionery and decoration ranges at Kmart, Big W, Coles and Woolworths.

    18 Oct 2027 – 31 Oct 2027. In 402 days.

  20. 2 Nov 2027

    Melbourne Cup Sales

    Race day

    Fashion, liquor and entertaining deals around the first Tuesday in November.

    2 Nov 2027. In 417 days.

  21. 11 Nov 2027

    Click Frenzy Main Event

    Online

    The November Click Frenzy — the online curtain-raiser to Black Friday week.

    11 Nov 2027 – 14 Nov 2027. In 426 days.

  22. 26 Nov 2027

    Black Friday

    Biggest

    Black Friday 2027 falls on 26 November. Expect catalogues to go live from mid-November.

    26 Nov 2027. In 441 days.

  23. 29 Nov 2027

    Cyber Monday

    Online

    Online-only close of Black Friday week.

    29 Nov 2027. In 444 days.

  24. 26 Dec 2027

    Boxing Day Sales

    Biggest

    Australia’s biggest clearance event, starting 26 December 2027.

    26 Dec 2027 – 5 Jan 2028. In 471 days.

What to buy at which sale

Black Friday & Cyber Monday

Best for: TVs, laptops, headphones, gaming, small appliances, toys.

Skip: Fashion and furniture — Boxing Day cuts deeper on both.

Boxing Day

Best for: Fashion, furniture, white goods, summer stock, post-Christmas clearance.

Skip: Newly released tech — the November events price it lower.

EOFY (June)

Best for: Appliances, office and business gear, cars, tools, mattresses.

Skip: Groceries and consumables — EOFY is a big-ticket event.

Click Frenzy

Best for: Online-only tech, homewares, travel and beauty bundles.

Skip: Anything you need in a hurry — stock is limited and sells out fast.

Amazon Prime Day

Best for: Everyday consumables, tech accessories, Amazon devices.

Skip: Big appliances — local retailers beat it during EOFY.

Back to School (January)

Best for: Stationery, uniforms, lunchboxes, laptops and printers.

Skip: Textbooks — second-hand markets stay cheaper.

Sale calendar — questions

When is Black Friday 2026 in Australia?

Black Friday 2026 falls on Friday 27 November, with Cyber Monday on 30 November. Most Australian retailers start their Black Friday catalogues one to two weeks earlier.

When do the Boxing Day sales start?

Boxing Day sales open on 26 December and typically run into the first week of January. Many retailers now start online Boxing Day pricing on Christmas Day evening.

When is Click Frenzy?

Click Frenzy runs multiple events a year — a March event, Mayhem in May, and the Main Event in November just ahead of Black Friday week.

What is EOFY and when is it?

EOFY stands for End of Financial Year, which in Australia is 30 June. Retailers clear stock through June, making it the strongest month for appliances, office equipment and vehicles.

Which sale has the biggest discounts?

Black Friday delivers the deepest cuts on electronics, while Boxing Day is stronger across fashion, furniture and homewares. EOFY wins on big-ticket appliances and business purchases.